{"id":33113,"date":"2026-01-06T14:14:56","date_gmt":"2026-01-06T14:14:56","guid":{"rendered":"https:\/\/new.contentdeployment.co.uk\/tomd\/2026\/01\/06\/planning-with-purpose-in-2026\/"},"modified":"2026-01-06T16:07:59","modified_gmt":"2026-01-06T16:07:59","slug":"planning-with-purpose-in-2026","status":"publish","type":"post","link":"https:\/\/new.contentdeployment.co.uk\/tomd\/2026\/01\/06\/planning-with-purpose-in-2026\/","title":{"rendered":"Planning with purpose in 2026"},"content":{"rendered":"<div class=\"hd-block hd-block-table\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Providing for family is the strongest motivator for UK adults when it comes to financial planning.&nbsp;<\/td><td>Find a balance between what you value, what you need and what gives you a sense of purpose.&nbsp;<\/td><td>Mental wellbeing plays a vital role in financial confidence \u2013&nbsp;we\u2019re&nbsp;here to help you define your financial purpose.&nbsp;&nbsp;&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p><strong>As we welcome 2026,&nbsp;it\u2019s&nbsp;the perfect time for a financial reset. A new year brings renewed focus and the chance to take stock \u2013 where are you on your financial journey, and how confident do you feel about the year ahead? A clear plan can help you face the months to come with purpose and peace of mind.<\/strong>&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-heading\">\n<h2><strong>What really drives financial decisions<\/strong>&nbsp;<\/h2>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>A recent study<sup>1<\/sup>&nbsp;has revealed that personal values are the strongest motivators for UK adults when it comes to financial planning. The top three drivers are providing for family (44%), financial independence (43%)&nbsp;and security (31%).&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>Among 25 to 34-year-olds, these motivators are even more pronounced, with 58% citing family security and 53% financial independence, making them one of the most financially goal-oriented generations.&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>Understanding what truly motivates you can bring clarity to your decisions, ensuring your finances align with what matters most in your life.&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-heading\">\n<h2><strong>Finding your financial&nbsp;<\/strong><strong><em>Ikigai<\/em><\/strong>&nbsp;<\/h2>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>The Japanese concept of&nbsp;<em>Ikigai<\/em>&nbsp;\u2013 meaning purpose or \u2018reason for being\u2019 \u2013 can also apply to money. Finding your financial&nbsp;<em>Ikiga<\/em>i means&nbsp;identifying&nbsp;the balance between what you value, what you need and what gives you a sense of purpose. When your financial goals reflect your deeper motivations, planning feels less like a task and more like a path toward fulfilment and wellbeing.&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-heading\">\n<h2><strong>Hello 2026: A fresh financial start<\/strong>&nbsp;<\/h2>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>Mental wellbeing plays a vital role in financial confidence. Research<sup>1<\/sup>&nbsp;shows many people are feeling the pressure, particularly 18 to 24-year-olds and 45 to 54-year-olds, who report the lowest levels of mental wellbeing. A clear, values-based financial plan can help reduce uncertainty and build reassurance.&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>Whatever your goals \u2013 protecting your family, building independence, or securing your future \u2013 2026 offers a chance to focus, plan and move forward with confidence.&nbsp;We\u2019re&nbsp;here to help you define your financial purpose and make your goals a reality in 2026 and beyond.&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p><sup>1<\/sup>Aviva, 2025&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p><strong>The value of investments can go down as well as up and you may not get back the full amount you invested. The past is not a guide to future performance and past performance may not necessarily be repeated.&nbsp;<\/strong>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Providing for family is the strongest motivator for UK adults when it comes to financial planning.&nbsp; Find a balance between what you value, what you need and what gives you a sense of purpose.&nbsp; Mental wellbeing plays a vital role in financial confidence \u2013&nbsp;we\u2019re&nbsp;here to help you define your financial purpose.&nbsp;&nbsp;&nbsp; As we welcome 2026,&nbsp;it\u2019s&nbsp;the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":33166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,89],"tags":[],"hd_content_source":[116],"_links":{"self":[{"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/posts\/33113"}],"collection":[{"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/comments?post=33113"}],"version-history":[{"count":1,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/posts\/33113\/revisions"}],"predecessor-version":[{"id":33167,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/posts\/33113\/revisions\/33167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/media\/33166"}],"wp:attachment":[{"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/media?parent=33113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/categories?post=33113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/tags?post=33113"},{"taxonomy":"hd_content_source","embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/hd_content_source?post=33113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}