{"id":33065,"date":"2025-12-30T11:14:02","date_gmt":"2025-12-30T11:14:02","guid":{"rendered":"https:\/\/new.contentdeployment.co.uk\/tomd\/2025\/12\/30\/ftbs-looking-to-buy-in-cities\/"},"modified":"2025-12-30T14:28:56","modified_gmt":"2025-12-30T14:28:56","slug":"ftbs-looking-to-buy-in-cities","status":"publish","type":"post","link":"https:\/\/new.contentdeployment.co.uk\/tomd\/2025\/12\/30\/ftbs-looking-to-buy-in-cities\/","title":{"rendered":"FTBs looking to buy in cities"},"content":{"rendered":"<div class=\"hd-block hd-block-table\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>First-time buyers increasingly prefer city living, reversing the pandemic\u2019s \u2018race for space\u2019&nbsp;<\/td><td>Dundee,&nbsp;Edinburgh&nbsp;and Doncaster show the largest rises in FTB city enquiries&nbsp;<\/td><td>London demand has dipped, highlighting the impact of high house prices on affordability&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n<div class=\"hd-block hd-block-heading\">\n<h2><strong>More FTBs are setting their sights on city living, new data reveals<\/strong><strong><sup>1<\/sup><\/strong><strong>.<\/strong>&nbsp;<\/h2>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>The analysis compared FTB enquiries between January and May 2025 with the same period in 2015. Over that time, the number of FTBs wanting to move to cities increased by 16%. This is yet more proof that the pandemic\u2019s \u2018race for space\u2019 is being reversed, as more buyers continue to be attracted to urban areas.&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>Some cities have seen particularly high increases in demand. Dundee experienced the biggest leap, with enquiries going up by an impressive 176%. Edinburgh followed with an increase of 91%, while demand in Doncaster rose by 74%.&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>Meanwhile, London appears to have lost some of its appeal. High house prices have&nbsp;likely deterred&nbsp;FTBs, as demand has dropped by 7% in the last ten years.&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p>Looking to get onto the property ladder? City dweller or rural retreat \u2013 get in touch for advice.&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p><sup>1<\/sup>Rightmove, 2025&nbsp;<\/p>\n<\/div>\n\n<div class=\"hd-block hd-block-paragraph\">\n<p><strong>As a mortgage is secured against your home or property, it could be repossessed if you do not keep up mortgage repayments.<\/strong>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>First-time buyers increasingly prefer city living, reversing the pandemic\u2019s \u2018race for space\u2019&nbsp; Dundee,&nbsp;Edinburgh&nbsp;and Doncaster show the largest rises in FTB city enquiries&nbsp; London demand has dipped, highlighting the impact of high house prices on affordability&nbsp; More FTBs are setting their sights on city living, new data reveals1.&nbsp; The analysis compared FTB enquiries between January and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":33066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,91],"tags":[],"hd_content_source":[116],"_links":{"self":[{"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/posts\/33065"}],"collection":[{"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/comments?post=33065"}],"version-history":[{"count":1,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/posts\/33065\/revisions"}],"predecessor-version":[{"id":33067,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/posts\/33065\/revisions\/33067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/media\/33066"}],"wp:attachment":[{"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/media?parent=33065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/categories?post=33065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/tags?post=33065"},{"taxonomy":"hd_content_source","embeddable":true,"href":"https:\/\/new.contentdeployment.co.uk\/tomd\/wp-json\/wp\/v2\/hd_content_source?post=33065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}