Why ‘keep calm and carry on’ pays off for investors

April’s surprise tariffs announced by Donald Trump on ‘Liberation Day’ unsettled global markets and caused a sharp sell off from panicked investors. Trump announced a 90-day pause of the reciprocal tariffs on 9 April and markets picked-up. The recovery then continued in the weeks following but uncertainty continues, leaving many investors asking – “when is the right time to invest?” 

Is there ever a perfect moment? 

It’s natural to feel more cautious during periods of uncertainty, but waiting for the ‘right’ time can often mean missing out completely. Markets tend to recover, and investors who resist the urge to sell, often find that patience is rewarded. In fact, history shows some of the best investment days followed the worst days, although trying to predict when is notoriously difficult. 

Managing emotions and expectations  

Negative headlines can encourage investors to switch or sell their investments, but emotional investment decisions rarely lead to better outcomes. A diversified, well-built portfolio should be able to manage short-term volatility while you stay focused on your long-term goals. Instead of trying to time the market, consider your long-term plans. The sooner you start, the more time your investments have to grow. 

Time in the market, not timing the market 

And the longer you’re invested, the more likely you are to benefit from long-term growth. Research shows that staying invested through the ups and downs beats jumping in and out of the market based on short-term events. In other words, it’s time in the market that matters most. 

Confidence and clarity 

We can help make a plan that suits your goals, time horizon and risk appetite, giving you the confidence to invest calmly, whatever the market is doing. 

The value of investments can go down as well as up and you may not get back the full amount you invested. The past is not a guide to future performance and past performance may not necessarily be repeated.