Protection insurance demand will soar in 2025
| Income protection, life cover and private health insurance are expected to see soaring demand. | Economic uncertainties have prompted increased awareness of the need for comprehensive protection cover. | 51% of advisers predict a rise in income protection demand, highlighting its growing importance. |
Demand for crucial protection insurance is predicted to rise significantly in 2025, according to a recent survey1 that brought together insights from 250 financial advisers.
Income protection, life insurance and private health insurance are all expected to see soaring demand, the survey revealed, as awareness continues to grow among clients of the need for comprehensive protection cover.
Income protection leads the way
The most substantial growth is expected to come from income protection, for which 51% of advisers foresee increased demand in 2025, compared to 31% who expect it to remain steady and 18% who predict a decline.
It’s a similar picture for life insurance (44% forecasting growth; 37% expecting no change and 19% predicting a fall) and private health insurance (40% anticipating an increase, 32% expecting no change and 28% forecasting a decline).
Time to get covered
The findings of this survey, added to our own experience of clients’ demands, anticipate a busy period for protection insurance. As economic uncertainties continue to put pressure on individuals and families, more people are recognising the importance of safeguarding their financial future and securing their income and wellbeing.
If you’re considering protection insurance or want to review your existing cover to make sure it meets your current needs, now is the time to explore your options. Whatever your circumstances, we’re here to help with your protection needs – get in touch today to find the right cover for you and your family.
1The Exeter, 2025